List of Corporate Social Strategists for 2011 (Buyer/Brand Side)
2011
January
07
Editorial Note: We’re working hard on getting this updated, please forgive me in advance if anyone is missing, I don’t mean to offend, and will update as quickly as possible from your comments. I tend to wait for submissions in comments or I ask strategists I know before putting them on this list. We’ve cleansed the 2010 list, and removed a few dozen folks who have changed career paths, or have switched companies.
Update Jan 10th: I’ve received a few messages with questions about the scope. This list is on the ‘buyer’ or ‘brand’ side, not on the vendor side as it’s hard to manage that additional group. Given I have limited resources to manage this growing industry, I’m choosing to focus on the buyers (but that’s what I’ve always done on this blog for the last 5 years). As a result, I’ve updated the title on this blog post to indicate that, I hope it helps.
Update Jan 18th: Did more updates, took 1.5 hours, combing through comments and WordPress, as it sometimes withholds comments with links. It’s not complete, but a work in progress.
Update Jan 19th: Responded to all comments and added more folks, I think I’m caught up to date for now.
The Corporate Social Strategist Definition: The Corporate Social Strategist is the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies. While this position doesn’t exist officially by title in every corporation today, this role will become pervasive in the coming years, just as leaders who manage the corporate website have become essential. To fully understand this role, please read our research report on their role where we surveyed 140 of these roles, and interviewed over 50 professionals. (Source, Altimeter Research)
Related Resources:
- Career Updates: Read the “On the Move” series where I’ve been tracking this role since 2007.
- Research Report: Read the full details of the report Career Path of the Social Strategist, which is embedded below, also see slides from my keynote presentation.
- Previous Lists: See the 2010 list of these Corporate Social Strategists and the original list from 2008, which is the primary data precursor for this list and based on a variety ofsubmissions in comments.
- Find out more about this role: Must read analysis by Marshall Kirkpatrick who did further data analysis on these professionals. What an honor to see him build additional twitter lists, find out how they positioned themselves, and also who they follow the most!
- Twitter List: Marshall has compiled and is keeping updated this list of strategists on Twitter.
- See this list of Vendor Social Strategists, which Niall is managing
List of Corporate Social Strategists for 2011
Airline
- Brian Lusk – Manager, Online Relationships & Special Projects at Southwest Airlines
- Morgan Johnston – Manager Corporate Communication at JetBlue Airways
- Alma Dayawon – Electronic Communications Manager at The Boeing Company
- Bowen Payson – Manager of Online and Digital Marketing at Virgin America
Automotive
- Kelly Colgan – Social Media Specialist at ADP Dealer Services
- Kim Snedaker – Social Media Manager at AAA Mid-Atlantic
- Christopher Barger – Director, Global Social Media at General Motors
- Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company
- Gwen Peake – Global Digital Communications Manager at Ford Motor Company
- Michael Villar – Senior Marketing Manager at US Auto Parts
- Kimberley Gardiner, Manager Marketing, Toyota Motor Sales, USA
Business Services
- Corey Mull – Digital/Social Media Analyst at Corporate Executive Board
- Matt Anchin – Senior Vice President, Digital Communications at The Nielsen Company
- Michele Frost – Director, Web Marketing at Forrester Research
- Collin Douma – Vice President Social Media at Proximity Worldwide (CAN)
- Debbie Curtis-Magley – Public Relations Manager at UPS
- Aneta Hall – Social Media Marketer at Pitney Bowes
- Michael Palko – Manager, Solution Education Programs at The Healthcare Business of Thomson Reuters
- Jaimee Clements – Senior Online Product Manager, eBusiness at AAA NCNU
- Eran Barak – Community and Social Media Strategist SVP, Global Head of Community Strategy at Thomson Reuters
- Kenny Lauer – Vice President, Digital Experience at George P Johnson
- Rick Mans – Social Media Strategist, Capgemini
- Jodi Gersh – Manager, Social Media, Gannett
- John Refford, VP Strategic Marketing Technologies, Natixis
- Angela Zener – Sr. Director, Web 2.0 Communities and Content at LexisNexis
- Stephanie Gaspary – Director, Social Strategy and Creative Services, CareerBuilder.com
- Niall Cook – Worldwide Director of Marketing Technology at Hill & Knowlton
Chemicals
- Kristina Bobrowski – Social Media Manager, Dow Corning
- Alison Buckley – Social Media Manager, Dow Corning
Consumer Product Goods
- Matt Ceniceros – Director, Global Media Relations at Applied Materials
- Philippe Borremans – Chief Social Media Officer at Van Marcke Group
- Eric J. Oliver – Director, Digital Brand Communications at Converse, Inc.
- Jordan Williams – Manager of Digital Engagement at REI
- Bonin Bough – Global Director of Digital and Social Media at PepsiCo
- Michael Donnelly – Group Director, Worldwide Interactive Marketing at The Coca-Cola Company
- Jennifer Cisney – Chief Blogger and Social Media Manager at Eastman Kodak
- Jim Deitzel Sr. eMarketing Manager at Newell Rubbermaid
- Bert DuMars – Vice President E-Business & Interactive Marketing at Newell Rubbermaid
- Marisa Thalberg – VP, Global Digital Marketing at The Estee Lauder
- Louise Doorn – Social Media Strategist at Philips Consumer Lifestyle
- Gareth Hornberger, Digital Marketing Manager at Levi Strauss & Co.
- Brian Snyder – Senior Manager, Interactive Communications and Knowledge Management at Whirlpool Corporation
- Andrew D. Nystrom -Digital Marketing Manager – Social Media, Red Bull
- Debbie Weinstein – Senior Director, Global Media, Unilever
Educational Services
Electronics, Devices, Mobile
- Jussi-Pekka Erkkola – Digital Marketing Manager at Nokia
- Marcy Cohen – Sr. Manager at Sony Electronics
- Ray Haddow – Senior Manager at Nokia
- Ian Kennedy – Head of Service Innovation at Nokia
- Derek Brookmeyer – PR and Social Media Specialist at Dolby Laboratories
- Esteban Contreras – Social Media Manager at Samsung
- Dan Anderson – Emerging Media Manager at T-Mobile
- Christopher Baccus – Executive Director of Digital and Social Media at AT&T
- Michelle Kostya – Social Media Support Program Manager, Research in Motion
- Baldev Solanki – Manager, Self Service, Research in Motion
- Angela Losasso – Director, Social Media, Research in Motion
- Cindy Dingethal – Manager, Social Media, Research in Motion
- Ted Sindzinski – Internet Marketing, Monster Cable
- Felix Leander – Senior Social Media Marketing Manager, Research In Motion
- John Pope – Senior Communications Manager, Nokia
Energy
Financial Services
- Ken Hittel – Vice President, Corporate Internet Dept. at New York Life Insurance Co.
- Allan Schoenberg – Director, Corporate Communications at CME Group
- Matthew Lehman – Web Experience Director at Progressive Insurance
- Ed Terpening – VP Social Network Marketing at Wells Fargo
- Betsy Flanagan, Social Media Strategist, Wells Fargo Bank
- Christine Morrison Roszak – Social Media Marketing Manager at Intuit
- Annalie Killian – Director Innovation, Communication, & Collaboration at AMP Ltd
- Shawn Morton – Director of Mobile, Social and Emerging Media at Nationwide Insurance
- Zena Weist – Director of Social Media at H&R Block
- Stacy Gratz – Social Media Marketing Manager at American Express
- Steve Furman – Director, Design, Customer Experience and Social Media at Discover Financial Services
- David Meiselman, Director of Digital/Web Strategy, The Hanover Insurance Group
- Jennefer Meyer – VP Social Media Strategies at BBVA Compass
- Rhonda Sloan, Associate Director – PR, Web and Online Strategies at American General Life Companies
- Suzanne Stull – Social Media & Brand Manager, E-Business at Discover Financial Services
- Jose Antonio Gallego – Social Media Manager at BBVA (Spain)
- Matt Kelly – Public Affairs Specialist at State Farm Insurance
- Matt Edwards – Social Media Analyst at State Farm Insurance
- Griffin Hammond – Social Media Public Affairs Specialist at State Farm Insurance
- Michael Rubin – Social Media Strategist at Fifth Third Bank
- Robert Lommers – Online Communicatie Specialist, Rabobank Nederland
- Paul Dillon – Head of Digital Communications at Mondial Assistance Group
- Kimberly Mahan – Director of Emerging Technologies, Genworth Financial
- Barbara Faurot – SVP, Communications at Genworth Financial
- Ryon Harms – Director of Social Media, Farmers Insurance
- Jim Rosenberg- Head of Social Media, The World Bank
Health and Life Sciences
- Jessica Soulliere – Social Media Communications Coordinator at University of Michigan Health System
- Ryan Squire – Social Media Program Director at The Ohio State University Medical Center
- Bob Stanke – Community Manager, Interactive Community Manager | Social Marketing Strategist at Life Time Fitness
- Shwen Gwee, Lead New Media Communications, Vertex Pharmaceuticals
- Charlie Schick, Sr Media Producer, Children’s Hospital Boston
- Lee Aase – Syndication and Social Media Manager at Mayo Clinic
- Holly Potter – VP Public Relations at Kaiser Permanente
- Vince Golla – Director, Digital Media and Syndication at Kaiser Permanente
- Keith Boswell – Director, Digital Marketing Strategy at Kaiser Permanente
- Erin Macartney – Public Affairs Specialist/Social Media at Palo Alto Medical Foundation
- Nick Dawson – Director of Communications & Community Engagement at Bon Secours Health System
- Jamey Shiels – Director Social Media and Digital Communications at Aurora Health Care
- Kelly Colbert – Director, Marketing at Wellpoint
Hospitality, Food Service
- Vanessa Sain-Dieguez – Social Media Strategists at Hilton
- Virginia Suliman -Vice President – Websites at Hilton
- Kara Imai – Senior Director, Online Marketing at Hawaii Visitors & Convention Bureau
- John B. Moore – Social Media Administrator at B and B Hospitality Group
- Shannon McDowell – Director, Website Management & Communication at Hilton Worldwide
- Diana Plazas – Director, Doubletree Online Marketing at Hilton Hotels Corporation
- Scott Gulbransen, Director of Social Media & Digital Marketing at Applebee’s
- Nick Ayres – Social Marketing Manager at IHG
- Rick Wion – Director of Social Media, McDonald’s Corporation
- Eric Schechter – Social Media Manager, Carnival Cruise Lines
Government, Armed Services, Education
- Christina Whitlock – Social Media Management, Supervisor at Marine Corps Recruiting
- Kevin Jones – Social Media Manager at NASA / SAIC
- Scott McIlnay – Director, Emerging Media Integration, Dept. of the Navy, Office of Information at U.S. Navy
- Jack Holt – Sr. Strategist for Emerging Media at Dept. of Defense
- Kevin Arata – Director, Online and Social Media Division at U.S. Army
- Paul Bove – Social Media Strategist/Web Developer at Air Force Public Affairs Agency
- Mike Boehmer – Senior Public Relations Specialist at Hamilton County Department of Job and Family Services
- Sonny Gill – Online Marketing and Social Media Strategist at DeVry University
Media and Entertainment
- Brett Rudy – Director, Strategic Consulting at Epsilon
- Charles Miller Director – Digital Care/Social Media Strategy at DIRECTV, Inc.
- Michael Hall – Director of NESN.com at New England Sports Network
- Amy Worley – Vice President of Marketing at Andrews McMeel Publishing
- Robert Michael Murray – Vice President, Social Media at National Geographic Society
- Kelly Owen – Social Media Manager and Strategist at SPEED Channel, Inc., Fox Entertainment Group
- Tom Fishman – Manager, Social Media & Community at MTV Networks
- Kate Farber Gold – Social Media Director at Scripps Networks
- Ryan Osborn – Director of Social Media at NBC News
- Matthew Milner – VP, Social Media, Hearst Magazines Digital Media
- Gayle Weiswasser -Vice President, Social Media Communications, Discovery
- Claire Alexander – Vice President, Digital Strategy, Business Development and Social Media, Discovery
Retail
- Natalie Malaszenko – Director of Social Media & Commerce at PETCO
- Winnie Hsia – Social Media Specialist at Whole Foods Market
- Tracy Benson – Digital / Interactive & Emerging Technologies at Best Buy
- Gary Koelling – Director Emerging Media Technology at Best Buy
- Vanina Delobelle – Manager, eCommerce Product Management at Sears Holdings Corporation
- Ed Gawronski – VP, Digital Marketing at Kohls
- Daniel Giordan – Creative Director, Social Commerce at Sears Holdings Corp
- Alexandra Wheeler – Digital Strategy at Starbucks Coffee Company
- Sarah Molinari – Senior Manager, Social Media, The Home Depot
- Dan Beranek – Social Business Strategy Leader, Target
Technology: Hardware, Networking, Component, Computer, Devices
- Bill Johnston, Head of Global Community at Dell
- Todd Shimizu – Director of Communities at Juniper Networks
- Len Devanna – Director Web Strategy & Operations at EMC
- Gunjan Rawal – Developer Marketing Manager, Intel AppUp dev program at Intel Corporation
- John Earnhardt – Senior Manager, Global Media Operations at Cisco Systems
- LaSandra Brill – Â Senior Manager, Global Social Media Marketing
- Richard Binhammer – Senior Manager at Dell
- Bill Pearson – Manager, Intel Software Network at Intel Corp
- Aaron Tersteeg – Communities Team Manager at Intel Corporation
- Bryan Rhoads – Sr. Digital Marketing Strategist at Intel Corporation
- Amy Barton – New Media Communications Manager at Intel Corporation
- Bob Duffy – Social Media Strategist at Intel Corporation
- Ken Kaplan – Broadcast and New Media Manager, Global Communications at Intel Corporation
- Adam Christensen – Social Media – IBM Corporate Headquarters at IBM
- Jeanette Gibson – Director, New Media at Cisco Systems
- Deirdre Walsh – Community and Social Media Manager at National Instruments
- Annie Rodkins, Program Manager at Intel Corporation
- Kelly Ripley Feller – Social Media Strategist, Sales & Marketing Group at Intel Corporation
- Adam Gartenberg – Program Director, Information Management Marketing and Strategy at IBM
- Todd Watson – Social Media and Search Marketing Manager, IBM Software Group at IBM
- Jamie Pappas – Manager, Social Media Strategy at EMC Corporation
- Colleen Swanger – Director, Graphics and Digital Marketing at NCR
- Tony “Frosty” Welch – Lead Social Media Strategist and Community Manager : Personal Systems Group at HP
- Amy Paquette – Sr. Manager, New Media Communications at Cisco
- Zoya Fallah – Social Media Expert, Consumer Marketing at Cisco
- Frank Days – Director, New and Social Media at Novell
- Stephanie Marx – Social Media Marketing at Cisco Systems
- Steven Lazarus, Lead Strategist, Social Media & Interactive Marketing for SOA and WebSphere Software at IBM
- Carolina Velis – Social Media Strategist at Intel
- Ekaterina Walter, Social Media Strategist at Intel
- Petra Neiger – Senior Manager, Global Social Media at Cisco
- Becky Brown – Director, Social Media Strategy at Intel Corporation
- Deanna Govoni – Social Media Marketing Manager, Cisco
- Allison Johnson, Social Media Manager, Cisco Systems
- Carli McKinney – Social Media & Communications Manager, Hitachi Data Systems
- Sharon Crost – Global Online Marketing/ Social Media Manager, Hitachi Data Systems
- Shanee Ben-Zur, Social Media Manager, NVIDIA
- Colleen Seery – Social Media & Customer Relationship Marketing at ECI Telecom
Technology: Software, Internet
- Matt Hicks Manager – Corporate Communications at Facebook
- Diane Davidson – Sr. Manager of Customer Success and Community Program at Cisco WebEx Technology group
- Steven Tedjamulia – Head of Social Commerce Innovation at Dell
- Alison Bolen - Editor, blogs and social content at SAS Institute
- Marty Collins – Director of Emerging Media at Microsoft
- Mark Yolton – Senior Vice President – SAP Community Network at SAP
- Brian Ellefritz – Sr. Director, Social Media Marketing at SAP
- Holly Valdez – Marketing Programs Manager at Cisco WebEx
- Rick Reich – Sr. Mgr, Social Media & Technologies at Citrix Systems
- Maria Poveromo – Director, Social Media at Adobe Systems
- Shashi Bellamkonda – Director Social Media, Network Solution
- Natalie Hanson – Senior Director, Strategic Programs & User Experience Consulting at SAP
- Lorna Li – SEO & Social Media Marketing Manager at  Salesforce.com
- David Kim - Group Manager, Consumer Content Strategy at Symantec Corporation
- Fred “Fritz†Alberti – Director of Social Media at  Salem Web Network
- Vishal Ganeriwala – Sr. Manager Citrix Ready Program at Citrix Systems
- Peter Parkes – Social Media Communications Lead at Skype
- Betsy Aoki – Sr. Program/Product Manager, Social Media at Microsoft Bing
- Marcus Nelson – Director of Social Media, Corporate Communications Salesforce.com
- Michael Procopio – Social Media Strategist at HP Software
- Karen Wickre – Senior Manager, Global Communications & Public Affairs at Google
- Gurmeet Dhaliwal – VP, Internet Marketing at CA Technologies (formerly Computer Associates)
- Justin Kistner – Sr. Manager Social Media Marketing at Webtrends
- Winton “Sonny” Adcock – Program Manager, Social Media & Customer Channel for Technical Support at Intel Corp
- Jamie Grenney – Sr. Director of Social Media at Salesforce.com
- Lynn R. Girotto - Senior Director Bing Engagement and Social Media Marketing at Microsoft
- Brian Kling - Social Media Manager, eService at Autodesk
- Kirsten Watson – Â Director, Marketing at Kinaxis
- Gail Lyon – Global Internet & Social Media Manager at Siemens Enterprise Communications (UK)
- Venson Kuchipudi – Senior Director of Social Computing Strategy, Infor
- Benjamin Gauthey – Digital Marketing Manager/Marketing Technopologist at Microsoft
- Rob Shapiro, Senior Director, Oracle
- Chip Rodgers, Vice President and COO, SAP Community Network
- Diane Beaudet – Vice President, Marketing Programs and Communications, Webroot Software
- Kris Kozamchak, Director of Marketing and Corporate Communications, NEC Corporation of America
- Doug Kern – Director, Corporate Communications at GXS
- Rawn Shah – Social Software Practices and Business Transformation Consultant at IBM
- Laurie G Buczek – Social Media Strategist & Platform Vision Team Manager at Intel
- Kirsten Hamstra – Social Media Manager at SAS Institute
- Rob La Gesse -Â Director of Customer Development, Rackspace
- Mario Sundar, Social Media Manager, LinkedIn
- Alan Belniak – Director of Social Media Marketing at PTC
- Dora Smith – Director of Global Social Media, Industry Automation, Siemens
- Robert Dell’Immagine – Director of Community at Qualys
- Adam Kranitz – Social Strategy, Segment & Product Marketing, Avid, Inc.
- Atom McCree- Digital Marketing Manager, ASG Software Solutions
- Charl Pearce -Sr. Marketing Manager, Emerging Media, US Integrated Marketing Programs, Microsoft Corp.
- Jacob Mullins – Sr. Marketing Manager, @BizSpark & Windows Phone 7, Microsoft Corp
- Claire Flanagan -Director, Social Collaboration Strategy, CSC
- Justin Levy – Senior Social Communications Manager, Citrix Online
Telecommunications
- Sherri Maxson – Director Interactive at US Cellular
- Keith McArthur -Â Senior Director of Social Media and Digital Communications at Rogers
- Bill Strawderman – Digital Marketing Lead, AT&T Business Marketing
- Trish Nettleship- Social Media Lead, AT&T Business Marketing
- Heather Thoms – Senior Communications Specialist, Tellabs
Research Report: About the Career Path of The Corporate Social Strategist
If you want to understand the profile, spending, desires, aspirations, challenges, and future of this role, read this research report, which involved over 50 interviews and surveyed 140 corporate social strategists.
View more documents from Jeremiah Owyang.
How to get on this list: first, read carefully
In a world of noise, curation becomes very valuable, as a result, there are very specific requirements for this list, which include:
- You must have a public LinkedIn profile page, as this is one of the best way to verify employment. Please leave URL
- The profile indicates that social media is part of your full time employee role at the corporation–not just for personal or casual use.
- You must work at an enterprise class corporation with more than 1000 employees.
- Must be on brand/buyer side –not vendor or agency side
- You’ll kindly leave a comment below with the submission for review.
- Due to excess volume, submissions by Twitter and emails or other channels will not be included, kindly leave a comment in this centralized area below.
- Still not satisfied? Â You’re welcome to create you own list and I’ll link to it. Â (This is the culmination of years of work, and has involved a team of people to compile).
Thanks to Anita Wong for assistance with data vetting.
Why only Brand side listings?
In general Jay, I’m focused on buyer side in my research. I also can’t process the millions of consultants and thousands of agencies.
[...] Update Jan 7, 2011: I am no longer updating this list, instead, find the more updated list for 2011 for Corporate Social Strategists. [...]
[...] This post was mentioned on Twitter by Jeremiah Owyang and others. Jeremiah Owyang said: List of Corporate Social Strategists for 2011 (Work in Progress) http://t.co/zt642o6 [...]
Great post, Jeremiah. You saved me so many phone calls. Thank you.
Lisa. I know many of them, and that’s one of the worst ways to get ahold of them. Remember, they trust each other the most.
Lisa. I know many of them, and that’s one of the worst ways to get ahold of them. Remember, they trust each other the most.
Lisa. I know many of them, and that’s one of the worst ways to get ahold of them. Remember, they trust each other the most.
Lisa. I know many of them, and that’s one of the worst ways to get ahold of them. Remember, they trust each other the most.
Lisa. I know many of them, and that’s one of the worst ways to get ahold of them. Remember, they trust each other the most.
Nice list. I would personally recommend Bob Duffy, Ken Kaplan, Shwen Ghee, and Ian Kennedy.
Bob, Ken, and Ian are on the list. Do you have a LinkedIn for Shwen.
Hope you’re well Lisa, I’ve not run into you in a while!
No, I know they are on your list, include Shwen (Shwen Gwee, Lead New Media Communications, Vertex Pharmaceuticals), I was just noting that I personally would give them a thumbs up.
I’m good, and things are great. See you again soon, no doubt.
I’ve now added Shwen, thanks for the submission.
Looking forward to seeing you soon, thanks Lisa
I’ve now added Shwen, thanks for the submission.
Looking forward to seeing you soon, thanks Lisa
Shwen was already on the list – you’ve now added him on again and he shows twice…
Thanks John. corrected.
Thanks John. corrected.
I’ve now added Shwen, thanks for the submission.
Looking forward to seeing you soon, thanks Lisa
Don’t forget Ekaterina Walter, Intel, social media strategist. She is in great company with others from Intel already listed.
Funny you said that, as I was just about to add her, I’ve spent time with her, she is top stuff!
How about Shiv Singh of PepsiCo?
And I think Shashi’s employer is Network Solutions and not “Swami” Network Solutions
Shiv runs digital, which includes social and a lot more. I have the social lead there, Bonin.
Fixed Shashi’s company name too
[...] List of Corporate Social Strategists for 2011 « Web Strategy by Jeremiah Owyang | Social Media, Web…. [...]
[...] Jeremiah Owyang acaba de publicar un post extremadamente interesante sobre la figura del “social strategist” y su rol dentro de la [...]
Mike Kelly, Social Media Director at American Licorice should be on your list
Thanks Rick, is this a company with over 1k employees? That’s a requirement.
Deanna Govoni, Social Media Marketing Manager, Cisco
Thanks, Jeremiah!
Deanna Govoni, Social Media Marketing Manager, Cisco
Thanks, Jeremiah!
I had you on the previous list Deanna, not sure how you fell off. I put you back on, sorry for the hassle, welcome back!
I had you on the previous list Deanna, not sure how you fell off. I put you back on, sorry for the hassle, welcome back!
Thanks for doing this Jeremiah!
John Refford, VP Strategic Marketing Technologies, Natixis Global Associates
Thanks John. Hope to meet you when I come to visit Boston this year!
Would love to. Are you targeting any specific Boston events?
date TBD! No specific plans but I have clients there, so I’ll be sure to come out
Jeremiah thanks for putting this list together. I’ve noticed though ther’s no mention of The Energy or Oil Gas Industry?
Regards,
Maria Amezaga, Global Social Media Advisor – SHELL
Jeremiah thanks for putting this list together. I’ve noticed though ther’s no mention of The Energy or Oil Gas Industry?
Regards,
Maria Amezaga, Global Social Media Advisor – SHELL
Maria, you are the first! (odd yes?) I wasn’t sure about your title as advisor, but it looks like you’re a full time employee, yes?
Jeremiah thanks for putting this list together. I’ve noticed though ther’s no mention of The Energy or Oil Gas Industry?
Regards,
Maria Amezaga, Global Social Media Advisor – SHELL
I recommend Rick Mans, Social media strategist for Capgemini & Community Manager – nl.linkedin.com/in/rickmans
Added. I’m pretty sure I’ve met Rick, not sure.
As far as I can recall we haven’t met yet, however probably it is just a matter of time before we meet
. By the way could Capgemi into Capgemini, then I am correctly listed 
.
Must be your twin Rick. (typo corrected)
HI Jeremiah,
I’m Social Media Manager at Gannett, Co Inc (Media and Entertainment). Thanks for this list. It is extremely useful!!
Thanks Jodi nice to meet you, I’ve added you to the list.
Also added Kimberley Gardiner, Toyota, Chip Rodgers, SAP, and Diane Beaudet, Webroot.
Added the RIM team, under mobile.
Hiya Olin.
Thanks for the comments. A few points to address.
The research “Career Path of the Social Strategist” and others were not focused on thought leaders alone. There were 50+ interviews done, and many of them don’t have ‘popular blogs/twitter accounts’. Secondly there was a survey sent out (through a variety of existing communities) that cater to a wide range or respondents –many without popular programs or large personal brands.
Not sure if you read the report in detail, but in the recommendations section at the end “How to hire” we discuss that having a lot of personal followers is NOT a measure of success, so we are in alignment there.
Your point about a branded program (they day job) of the strategist not having a lot of resonation is one I agree on. Our other research (like our Facebook marketing research http://bit.ly/aQXbIu ) shows that most brands are doing it wrong. In fact, about a quarter of our respondents indicate that their programs were new, and the average was 2 years of formation –we are in the *very* early days of social business.
Heh, I understand what an entrepreneur is, I launched my business in 2009, leaving a stable salaried job! We can find these same behaviors of risk taking within corporations, not just within palo alto garages. In fact, these folks are risking their careers by taking on new initiatives, if they fail, they both lose face internally, and put the company at risk, and could ultimatly get their personal revenue stream cut.
You make excellent points, and I’m thankful for the time you took to respond. To summarize: these programs are only 2 years old, most are not mature, we’re in the early days. I will continue to conduct analysis on this market, and watch as it slowly moves into maturity.
I’d like to suggest you add my colleague – Jaime Sarachit (Director of Communications, Media Relations and Social Media) at the Recording Academy/The GRAMMY Awards
Thanks BevJack, that’s a great org, no doubt there’s a lot of social media activity by artists and fans around the award times, a spike I’m sure.
LinkedIn shows that ‘The Grammy Awards” has just over 200 employees, is that right?
http://www.linkedin.com/company/166400?trk=pro_other_cmpy
I’m seeking orgs with over 1000 employees (see ‘read this carefully’ part above) for management reasons. Is LinkedIn correct?
Hi Jeremiah:
Thanks for publishing the list – I was flattered to be included again with this amazing group of social media leaders. Another person from UPS to include is Susan Fletcher, Director of International and Online Communications. Susan and I work closely together on social media strategy, content development and customer outreach. I also want to give a shout-out to 2 great social media strategists here in Atlanta that you’d want to include on the list. Nick Ayres who is the Social Marketing Manager at IHG and Sarah Molinari who’s been instrumental in social media programs at Home Depot.
Debbie Curtis-Magley
UPS Public Relations
@DebCM and @UPS
Thanks Debbie,
1) Can you help me narrow down her LinkedIn URL? I did a query but it had over 130 different Susan Fletchers
http://www.linkedin.com/pub/dir/Susan/Fletcher
2) Thanks for the recommendations, I added Nick. I’ve used some of IHGs work in my research before. I’ve been tweeting with Sarah, I just added her, thanks!
Thanks Debbie and Jeremiah – honored as well to be added to the list. And agreed with several of the comments – this is a great resource to have available.
anybody added any of these guys to a specific twitter list ?
anybody added any of these guys to a specific twitter list ?
Great question, and I agree, a Twitter list would be useful, I simply don’t have the bandwidth to create and manage –yet.
Read last years’ list, the second paragraph, there was one created by Brian, but I don’t know how we’ll manage it with the changes I just made. He built a whole spreadsheet
http://www.web-strategist.com/blog/2010/01/30/list-of-corporate-social-media-strategists-in-2010/
Marshall Kirkpatrick (yes the famous one from RWW) created a list!!!
http://twitter.com/#!/marshallk/social-strategists
Congrats Liza, I know this was your dream. I hope to see you again soon in Maui
[...] La concepción del community manager es bastante diferente a la española, teniendo aquà un valor mucho más estratégico que orientada al contenido y a la implementación. De hecho, mis principales labores giran a las mismas que las que he tenido como social media manager y el rol que voy a jugar se asemeja muy bien al perfil de un estratega de redes sociales. Os recomiendo leer este post sobre el Social Strategist. [...]
Hi Jeremiah, Anita,
Thank you for including me in your 2011 list. Would you mind, however, listing me under Financial Services, as we are not in the Hospitality & Food sector.
Thanks again for compiling such a useful resource. It must have taken many hours of your time but I am sure it is appreciated by many.
Cheers,
Paul
My apologies Paul this is corrected.
Glad to have you on board, and thanks for making it easy for me to add you by providing your LI address.
I’ll be in NYC in first week of March, hope to see you.
Thanks Adriane.
LinkedIn indicates that Drugstore.com is less than 1000 employees, is that correct?
http://www.linkedin.com/company/6792?trk=pro_other_cmpy
I’ve a threshold (for management reasons and sanity) that this list is just companies over 1000 employees. Let me know if the LinkedIn data is incorrect.
The team nomination, great. I’ve added you both Kimberly and Barbara.
Nice to connect with you Dan. I met many of your colleagues while at Forrester.
Thanks Keith. You’re the first, but not last, person under the new “telecommunications’ category I just created at the end. Thanks for doing what you do.
Nice to meet you Ryon, added.
Thanks, I’ve added you
THanks Risa, I added Betsy, next to Ed’s name. great team.
Thanks Doug, added.
I didn’t see Laurie Buczek at Intel on the list.
Yup added, she should have been added previously. I’ll have to apologize to her next time I see her. Dang!
Yup added, she should have been added previously. I’ll have to apologize to her next time I see her. Dang!
[...] List of Corporate Social Strategists for 2011 by Jeremiah Owyang – Terrific list. [...]
Excellent list-helpful for peer2peer feedback. Is there a list for those of us from companies with <1,000 employees?
Thanks Litle! Unfortunately I cannot scale to meet this need, but I encourage someone to start and manage one, I’ll be happy to cross link.
Hi, Jeremiah –
Great list! I’m the new Social Media Manager at SAS Institute (officially started on Nov. 1st and work alongside Alison Bolen who you have listed under Technology/Software). Would love to be included.
Thanks,
Kirsten Hamstra
Hey Kristen, I’ve spoken to many of your colleagues, congrats on the role.
Hi, Jeremiah –
Great list! I’m the new Social Media Manager at SAS Institute (officially started on Nov. 1st and work alongside Alison Bolen who you have listed under Technology/Software). Would love to be included.
Thanks,
Kirsten Hamstra
Hi, Jeremiah –
Great list! I’m the new Social Media Manager at SAS Institute (officially started on Nov. 1st and work alongside Alison Bolen who you have listed under Technology/Software). Would love to be included.
Thanks,
Kirsten Hamstra
[...] Follow him, research his blog and you will find a substantial amount of exceptional resources. List of Corporate Social Strategists for 2011 Home » Featured » Building a Social Media Machine and [...]
[...] weekend marketing analyst Jeremiah Owyang assembled a fabulous list of nearly 200 people who run social media strategies at corporations around the worl…. It’s the second year he’s done so and let me tell you: there are few things more [...]
Hi Jeremiah
Per my prior comment, see I was removed from DeVry listing as Director of Social However, I wasn’t added under Telecom as the new Director, Interactive @ US Celluar (social and digital strategy fall under my roll). Could you please add me next time or reach out to me @smaxson if you have questions? Thanks, Sherri Maxson
Congrats on the new role. I added you to ‘telecommunications’
Now I know why I haven’t been able to reach you!
Congrats Sherri!
-Jenny Johnson, Shoutlet
[...] Bonnier R&D Publishing Tinker Gary Hamel Ant Miller Matt Locke LocalOpolis Jeffrey Phillips Jeremiah Owyang Marshall Kirkpatrick Next » « Previous Add a [...]
Wow, this is a pretty massive list. Thank you so much for taking the time in compiling them. This is definitely a priceless reference guide!
[...] 2011 corporate social strategists [...]
Niall
I struggle with adding agencies and social media vendors as the list could include hundreds if not thousands of professionals. I’m trying to keep this list focused on the buyer side, so please understand why I’m applying scrutiny.
Help me understand: is your role to help market H&K? Or are you in ‘client services’ and help H&Ks clients?
(I mention this in requirement #4 listed above)
Jeremiah. I understand the struggle, and your criteria. Some people in agencies are also on the buyer side, and my role is 100% about marketing H&K (I work in the global marketing function). Whilst I have helped clients with their social media strategies in the past, that is not my role right now so I do meet all your criteria.
Wow, 4 threads. this is now resolved.
Jeremiah,
Great list, I’d like to add a colleague and myself. We’re instrumental in shaping Microsoft’s social & digital marketing strategy in the US. Thanks!
Charl Pearce
Sr. Marketing Manager, Emerging Media, US Integrated Marketing Programs
Microsoft Corp.
@simchabe
http://www.linkedin.com/in/charlpearce
and myself
Jacob Mullins
Sr. Marketing Manager, @BizSpark & Windows Phone 7
Microsoft Corp
@jacob
http://linkedin.com/in/jacobmullins
Jacob thanks added
Ive met your teams before, great to have you hear. yes, i’ve heard of MS
For your consideration:
Atom McCree
Digital Marketing Manager
Owns all Social Media for ASG
ASG Software Solutions
http://www.linkedin.com/in/atommccree
Match all criteria required. Thanks!
Thanks Atom for making it easy for me, congrats on the role, Added.
[...] List of Corporate Social Strategists for 2011 – ”The Corporate Social Strategist is the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.” [...]
For your consideration,
Matthew J. Ladin
Community Manager, Texas Instruments
Fortune 250, 75+ years
For your consideration,
Matthew J. Ladin
Community Manager, Texas Instruments
Fortune 250, 75+ years
Matthew can you please submit your LinkedIn account? Also, I’m planning something separate for community managers as the list grows so fast.
[...] See the updated list of these folks in enterprise class companies for 2011 [...]
Carli Sharon. It’s so great to have you here. Thank you for carrying the torch. Would love to take you both to lunch sometime.
Oh, and I tend to wait for submissions for a number of reasons, sorry for delay in any regard.
I’ve added you both.
Welcome to the fold Andrew. I’ve drank a lot of Redbulls when I was a UI designer, it kept me going.
That sounds like a great role Gayle and Claire. In my study (embedded on this blog) you’ll find that the average title is Director so it’s great to see folks like yourselves with senior marketing titles.
Glad to hear that you’re a fan! Any particular shows?
Hope to cross paths out in SF in a few weeks.
Eric thanks for the submission, I added you.
Congrats on the new job, looking forward to watching Carnival in this space.
Thanks for the kind words, welcome to the fold Alan, added.
Great to have you hear Dora, added! I put Siemens under HW for now, as it’s so electronic focused.
Sam thanks for the submissions. I’m going to do something for the community managers later, I’ll add your colleagues. I segment strategists vs community managers as they have distinct roles. (please don’t be offended, I salute you all)
Thanks for the addition of our team! I’ll keep an eye out for the community managers list.
Sam
Thanks for the addition of our team! I’ll keep an eye out for the community managers list.
Sam
Thanks for the addition of our team! I’ll keep an eye out for the community managers list.
Sam
Thanks for the addition of our team! I’ll keep an eye out for the community managers list.
Sam
Debbie, Glad we can connect here (and elsewhere) thanks, added.
Debbie, Glad we can connect here (and elsewhere) thanks, added.
Welcome to the fold Jim, added
Welcome to the fold Jim, added
Added you Stephanie. Wow, I had no idea CareerBuilder had over 2k employees, great to hear. I put you under Business Services.
Added you Stephanie. Wow, I had no idea CareerBuilder had over 2k employees, great to hear. I put you under Business Services.
Robert thanks. I’ve added you, but in general, I think you straddle both Community Manager and Strategist list.
Robert thanks. I’ve added you, but in general, I think you straddle both Community Manager and Strategist list.
Added you,very cool name btw. Ah you’re from the Voce family!
Thanks for the add!
Added thanks Adam.
Welcome Claire! Added.
Thank you Jeremiah!! Your tweet was perfect – I had heard something similar from a colleague. “The upside of being on that list is you’re well known. The downside of the list is you’re well known.”
Thanks for taking on this effort. It’s a big task.
Thanks Gayle, there was another submission, which I already added you both.
That’s killer, huge brand, thanks Rick, added.
your colleagues submitted you, I already added Bill thanks!
Hi Jeremiah, just curious why us at Dow Corning and Dow Chemical weren’t added? I’m guessing because we don’t produce consumer-end products but rather are chemical manufacturers? Thanks!
I only did as many updates as I could in 1.5 hours, I see yours below and will add.
What you’re not super-human?
Laser eyes and super human fast fingers on! Just added you and your colleague, and created a new “Chemicals” category, thanks again for your patience. (I responded to your first comment below, additionally)
Hi Jeremiah,
I should be listed under the “Technology: Hardware, Networking, Component, Computer, Devices” category. ECI Telecom is a provider of networking infrastructure.
Many thanks for your work on this list!
Colleen Seery
Done thanks.
Thanks Niall, I know many of your colleagues! At this time, this list is focused on those that would be your clients. I have to draw the list on buyer side, as i could quickly add to scope hundreds if not thousands of agency folks. I am welcome however to link to a list of strategists on the agency side if you wanted to start one.
I don’t really get it, Jeremy. I can understand you not being able/willing to include social media consultants in agencies (and I agree there is a need for that list, but I wouldn’t be on it). If, as I thought, you’re trying to build a useful and comprehensive list of corporate social strategists on the buyer/brand side then I don’t see how you can exclude those who represent one particular subset of the professional services sector. If that’s the case, then surely many of those you have already included under Business Services should also be removed (surely Forrester, Proximity and possibly CapGemini would meet the same restrictions)?
What I’m looking for is those that are on the buyer side, I know the Forrester strategists personally, and know she’s on the buyer side. I see you mentioned below that you’re on the buyer side, I overlooked that. Adding you now, thanks for your patience. My sincere apologies.
Thanks. And I’m in the process of creating a post to capture those on the vendor (agency) side right now. Pinching some of your criteria and definition if that’s OK.
But of course! I’m happy to cross link, that’s what the internet is all about.
But of course! I’m happy to cross link, that’s what the internet is all about.
I misread Niall’s submission, he’s now been added (see comment thread also above)
Hey Dan, it’s always great to hear from you on a variety of channels. I’m a fan of your insights on FIR for sometime now. Dang, I have to set a threshold of 1000, but let me know if LinkedIn is not right!
I looked at Jessica’s employer AVI-SPL but LinkedIn shows they have less than 1000 employees, which is a threshold.
Created a new category called “Chemicals” for Dow, congrats
Added!
I responded to you above, added.
Thanks for your submission Andreas, however LinkedIn lists Eurex has having less than 1000 employees, which is a threashold, please let me know if LinkedIn is incorrect.
This request was completed (thread above)
Thanks Andreas, however LinkedIn lists your firm at less than 1000 employees, which is a threshold, let me know if this is incorrect.
[...] on by a discussion with Altimeter Group’s Jeremiah Owyang, I’m starting a list of social strategists on the vendor [...]
Added, congrats, you’re leading a new category!
Added, congrats, you’re leading a new category!
Thanks for taking the time to update the list, and thank you for my addition to it.
Kind Regards,
Gail Lyon
Thanks for taking the time to update the list, and thank you for my addition to it.
Kind Regards,
Gail Lyon
I added Felix, thanks Stephanie
I don’t see any details on LinkedIn about your firm, can you please a URL pointing to the LinkedIn page for your company?
I added Felix, thanks Stephanie
I don’t see any details on LinkedIn about your firm, can you please a URL pointing to the LinkedIn page for your company?
This is a global list!
Thanks added!
Thanks added!
Hello,
I’m group head of social media for Logica plc.
Karen Manley
Hello,
I’m group head of social media for Logica plc.
Karen Manley
Could you help me out a bit? What’s your Linkedin Profile URL?
Could you help me out a bit? What’s your Linkedin Profile URL?
Here you go http://uk.linkedin.com/pub/karen-manley/2/9b7/1a1
Karen.
Could you help me out a bit? What’s your Linkedin Profile URL?
Hi Jeremiah,
This is a great list and resource. I am responsible for the ecommerce social media utilisation in Dell Consumer EMEA.
http://www.linkedin.com/profile/view?id=8672472&trk=tab_pro
Hi Jeremiah,
This is a great list and resource. I am responsible for the ecommerce social media utilisation in Dell Consumer EMEA.
http://www.linkedin.com/profile/view?id=8672472&trk=tab_pro
Stephen thank you for the submission. One of the requirements is for the LinkedIn profile to indicate their responsibilities in their profile, can you please update that? Thank you
Hello Jeremiah,
Could you please add me to: Technology: Hardware, Networking, Component, Computer, Devices
http://www.linkedin.com/pub/chris-byrd/9/73/a63
http://www.twitter.com/ChrisBatDell
Nice to connect with you again Chris, hope to see you at a future DelCap
[...] grande Jeremiah Owyang acaba de publicar un post extremadamente interesante sobre la figura del “social strategist†y su rol dentro de la [...]
[...] brands across various social media channels. Ad agencies today with their pitch include a ‘social media strategy’. So when your brand is being talked about by thousands of people every minute, how do you know [...]
Hi Jeremiah,
I’m trying to find the Director of Social Media at Highgate Holdings. Our company provides Social Business Software for companies to collaborate internally across organizations and externally with customers. I understand this person was recently appointed to this position within Highgate Holdings. Any help would be appreciated.
Thanks,
Jerry
Hi Jeremiah,
I’m trying to find the Director of Social Media at Highgate Holdings. Our company provides Social Business Software for companies to collaborate internally across organizations and externally with customers. I understand this person was recently appointed to this position within Highgate Holdings. Any help would be appreciated.
Thanks,
Jerry
Hi Jeremiah,
I’m trying to find the Director of Social Media at Highgate Holdings. Our company provides Social Business Software for companies to collaborate internally across organizations and externally with customers. I understand this person was recently appointed to this position within Highgate Holdings. Any help would be appreciated.
Thanks,
Jerry
[...] List of corporate social media strategists complied by Jeremiah Owyang [...]
[...] Well I have officially been out of the blogging habit for a good while. A few things have given me the momentum to stop being so lazy. Ben, my five year old son is on the diagnosis path for autism…there is not doubt in my mind..it is the answer that I have been looking for since he was small. Ben has made me want to educate myself and others about autism, so I have something I am absolutely passionate about talking about. Also at work at long last we are going to release a company blog…I am really, really excited about this..and think it’s about time I lift my head above the parapit and raise my own profile, this was also kicked into play by my additon to Jeremiah Owyang’s list of Corporare Social Media Strategists http://www.web-strategist.com/blog/2011/01/07/list-of-corporate-social-strategists-for-2011/ [...]
Steve, your URL didn’t work, can you please provide the link again? I also tried to search for you –but to no avail, my apologies.
Welcome to both April and Lanie
I actually have heard of Daktronics! Nice to have you here.
Thank you Todd, one of the things this list looks for is having more than 1000 employees (otherwise it’s too large of a scope to categorize) Linkedin says that REALTORS has less than 1000, is it incorrect?
I’m very glad to meet you, thank you!
Daniel added, thanks.
I was just talking about Sears for a possible research project, would you be open for an interview?
Sure — mind dropping me a more “formal” request at daniel[dot]honigman[at]searshc[dot]com? Can route your request from there. Any additional details as to what you’re looking for exactly, what you usually do in your case studies, your audience, etc. would be helpful!
(Not to make you jump through hoops or anything. Just realized I didn’t post that before.)
Added Campbell.
I know many of your colleagues. Hands down Technology was the first and fastest growing.
Did you know I ran social at Hitachi Data Systems 5 years ago? I watched this whole thing blossom and we’re still growing.
I know Luke! What a small world. Glad to have you Tony.
Added thanks Cory
Thanks Jason. Retail is small but growing, just added Sears today.
Curious about your description in your role on LinkedIN, what does “Social Media Campaigning” mean? Does Aetna also have long term engaging programs with customers and members too?
Jeremiah, I live on the front lines with Jason at Aetna and would like to add my info as well. We are leading our efforts around social media and community management within Aetna right now. This includes efforts such as enterprise social listening/measurement, maturity model framework, repeatable process for evaluating/launching/managing social opportunities, enterprise standards / policies, evaluation of use cases, etc.) We are the ‘hub’ in the hub in spoke model.
Dan Brostek
Head of Member and Consumer Engagement
Aetna
Segment: Healthcare
LinkedIn Profile: http://www.linkedin.com/in/danbrostek
Jeremiah, I live on the front lines with Jason at Aetna and would like to add my info as well. We are leading our efforts around social media and community management within Aetna right now. This includes efforts such as enterprise social listening/measurement, maturity model framework, repeatable process for evaluating/launching/managing social opportunities, enterprise standards / policies, evaluation of use cases, etc.) We are the ‘hub’ in the hub in spoke model.
Dan Brostek
Head of Member and Consumer Engagement
Aetna
Segment: Healthcare
LinkedIn Profile: http://www.linkedin.com/in/danbrostek
Hi Jeremiah, thanks for the addition. Aetna ran a campaign called the Healthy Food Fight in 2010 which was a nationwide healthy cooking tour/competition. Social played a role via FB, Twitter, and YouTube. This year’s campaign will be very socially driven, and may include a blog and enhanced social integration with existing marketing channels like email and offline direct marketing. I worked on the campaign planning for that initiative as well as a few planned for 2011. Regarding engagement with customers and members, we have several initiatives in the works including consumer-facing blogs and Twitter for customer service.
One more quick note- I was filed under Financial Services, I should be in Health and Life Sciences. Thanks again.
Wow, more Dell submissions, this team is large.
Let me guess, this list got passed around the company on a single email, hence all the rapid submissions! In any case, welcome!
Welcome, nice to meet you, and to learn about your company.
Roger that. I’ve added, thank you.
Added (see above discussion)
Please include me in the Telecommunications section of your site. I’m the Social Media Marketing Manager for XO Communications, a national B2B telecom company. I’m dedicated 100% to social media. XO Communications has 5000+ employees.
http://www.linkedin.com/in/ronankeane1
Thanks,
Ronan Keane
@ronankeane
Thanks, added Ronan
Great list! Here’s my submission for your consideration:
Yianni Garcia
Digital Marketing & Community Manager at The McGraw-Hill Companies
http://www.linkedin.com/in/ygarcia
http://about.me/yiannigarcia
Thanks Yianni I’ve added you!
(And Joe Curry at McDonald’s too)
Hi Anita, Jeremiah. What a fantastic list. Psion is a global rugged mobile handset maker with a very active and growing community, ingenuityworking.com and a rapidly evolving social strategy.
Technology: Hardware, Mobile
Jonathan Brayshaw, Global Leader, Digital Communications and Social Business, Psion PLC
Linkedin – http://www.linkedin.com/in/jonathanbrayshaw
Twitter – @Jon_at_Psion
Country: UK
Great list!
For your consideration –
Health and Life Sciences
Kelly Faley, Director of Web Strategies, Sharp HealthCare
LinkedIn – http://www.linkedin.com/in/kfaley
For your consideration in Health & Life Sciences arena:
Tracey Black
Manager, Web Center, Sharp HealthCare
http://www.sharp.com
http://www.linkedin.com/in/traceyblack
Twitter: @traceybn
Hi Jeremiah -
I work with Frank Eliason at Citi:
Paul Michaud
http://www.linkedin.com/in/paulmichaud
thx – Paul