Altimeter Report: The 8 Success Criteria For Facebook Page Marketing
Report Snapshot (full report embedded below)
Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries.
Our heuristic evaluation revealed that brands fell short – nearly half of the brands we reviewed (14 out of 30) did not fully leveraged social features to activate word of mouth, the hallmark behavior of social networks. Within this immature landscape, a few brands were on the right track to successfully harnessing Facebook page marketing. Brands like Pampers, Macy’s, Kohl’s, and AXE increased engagement and activated word of mouth through advocacy and peer-to-peer interactions, or solicited business call to actions that result in transactions.
How should brands approach their Facebook page marketing? We asked the experts.
Research means digging in deeper to find the truth, Â and we know our place in the ecosystem is to work with others. Â As a result, we had a call for submissions, and we received input from 34 vendors, agencies, brands, and individual experts. We read blog posts, looked at examples, and reviewed case studies.
360i, AKQA, Awareness, The Community Roundtable, Context Optional, Digital Evolution Group, Edelman Digital, Facebook, Gigya, Horn Group, Inside Facebook, Janrain, KickApps, Lithium, LiveWorld, Ogilvy’s 360° Digital Influence, Razorfish, RockYou, SHIFT Communications, Spredfast, StepChange Group, a Powered Company, Vitrue and Wildfire Interactive. We also received input from individual contributors such as: David Armano, David Berkowitz, Bert DuMars, Charlene Li, Dave McClure, Annie Noll, Shiv Singh, Adam Smith, Justin Smith, Jason Sullivan, and Anita Wong.
8 Success Criteria for Facebook Page Marketing
After pouring over the data from the ecosystem we’re part of, we found a clear pattern. There was a consistent set of criteria we heard from the industries experts, we found the following 8 criteria:
Then, we put 30 brands to the test to find out who’s doing it right –and wrong.
We then took that criteria, created a scorecard with quantitative criteria, and measured the world’s top brands on their Facebook efforts to find out who’s doing it right, and who’s not. Â In the embedded report, you can download many of the high level findings, as well as see screenshots, comparison by industry and read our recommendations.
About the Altimeter research team.
For this report, I’m very thankful to work closely with Altimeter Partner, Alan Webber (bio, Twitter), who served as Editor. Alan is a multi-talented guy who stems from Forrester with a strong background in web user experience, and was able to tighten down the scorecard methodology which we’ll use to help clients. Christine Tran, Researcher (blog, Twitter), lead a detailed and thorough research process, always kept the ball rolling and is a consistent and reliable source of quality work, long hours, and positive energy. I’m very thankful for both of their consistent help!
Our belief in Open Research: It works when you share it
We want to be facilitators of the ecosystem and want to work closely with the marketplace. Â We’re publishing our report under Open Research, at no-cost under creative commons licensing, this report was 100% funded by Altimeter Group, we also do our best to disclose our financial relationships. Â To make Open Research work, we hope you read it, spread it, and use it to improve. Â If you found this research report helpful, please embed it on your blog, email it to your teams, and spread it to others.
Related Links
- Facebook has posted to their official Facebook PR account.
- Christine Tran, researcher at Altimeter posted the report on her blog
- Gregory has posted it to his blog and translated the 8 Criteria to French
- Janrain has posted to their corporate blog
- Australia’s Peter Fletcher shares from his blog
- SHIFT Communications CEO, Todd Defren enjoyed the report, and was a contributor
- Edelman’s David Armano (he was also a contributor to the research) blogs about the report, noting how brands are inconsistent in their Facebook deployment
- DavaiDavai embeds the report, and enjoys the conclusions.
- David Deal of Razorfish blogs his take, and notices the maturity happening in the space
- Also cross posted on the official Edelman blog
- Spreadfast has posted additional tips from their corporate blog
- Shiv Singh, a contributor, and now with Pepsi blogs about the report and adds two more.
- Wildfire Applications added it to their blog
- Thanks T3N, for posting it on their German blog
- Edelman posted on their corporate blog
- Research contributor, Digital Evolution Group’s Ramsey posts his thoughts.
- Contributor John Bell from Ogilvy posts his thoughts on their official blog
Update: We’ve posted additional data that wasn’t specifically in the report, read more here.
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[...] Marketing View more documents from Jeremiah Owyang. You can see the original post and comments on Web-Strategist.com Share/Bookmark July 27th, 2010 | Mark | No Comments [...]
This is a great report and the advice is very practical. To date, most Facebook best practices guides seem to lack both real advice and any foundation in research. You have covered both here.
I think you have also covered a lot of points that are not exclusive to Facebook (brand consistency, authenticity, etc). These guidelines should be applied to other social efforts (i.e. Twitter, branded communities, etc).
Thanks for the hard work and willingness to open it up for everyone.
Mark Newcomer
consensus interactive
Thanks Mark, I do think there are some books that go deeper, but this is a report, we hope to continue to gauge brands' progress.
This is a great report and the advice is very practical. To date, most Facebook best practices guides seem to lack both real advice and any foundation in research. You have covered both here.
I think you have also covered a lot of points that are not exclusive to Facebook (brand consistency, authenticity, etc). These guidelines should be applied to other social efforts (i.e. Twitter, branded communities, etc).
Thanks for the hard work and willingness to open it up for everyone.
Mark Newcomer
consensus interactive
This is a great report and the advice is very practical. To date, most Facebook best practices guides seem to lack both real advice and any foundation in research. You have covered both here.
I think you have also covered a lot of points that are not exclusive to Facebook (brand consistency, authenticity, etc). These guidelines should be applied to other social efforts (i.e. Twitter, branded communities, etc).
Thanks for the hard work and willingness to open it up for everyone.
Mark Newcomer
consensus interactive
nice work, jeremiah, not that we expected anything else. one of the problems / challenges we as digital marketers (on the agency side) remain dumbfounded by is that so many brands still consider “social” (and therefore FB) as a silo, or as its own isolated effort. as adivsors, we are consternated by working with so many marketers who still don't really get it. as your analysis clearly supports, understanding FB's (and social's) highest and best use is the fuel to achieve liftoff. extreme appreciation for sharing.
Expect us to do research as Facebook (and other social technologies spreads to other locations –this is just the first in a long series.
nice work, jeremiah, not that we expected anything else. one of the problems / challenges we as digital marketers (on the agency side) remain dumbfounded by is that so many brands still consider “social” (and therefore FB) as a silo, or as its own isolated effort. as adivsors, we are consternated by working with so many marketers who still don't really get it. as your analysis clearly supports, understanding FB's (and social's) highest and best use is the fuel to achieve liftoff. extreme appreciation for sharing.
nice work, jeremiah, not that we expected anything else. one of the problems / challenges we as digital marketers (on the agency side) remain dumbfounded by is that so many brands still consider “social” (and therefore FB) as a silo, or as its own isolated effort. as adivsors, we are consternated by working with so many marketers who still don't really get it. as your analysis clearly supports, understanding FB's (and social's) highest and best use is the fuel to achieve liftoff. extreme appreciation for sharing.
I applaud you and Altimeter for making this report accessible.
Two things:
* I think that the eight items are more “best practices” rather than success metrics. There will always be cases where one metric or another will not apply.
* I think that experimenting is essential to testing, measuring, and refining marketing efforts.
Thank you Jesse. Regardless of the nomenclature, brands must follow these 8 criteria. Some background news. Originally I was going to call these “8 Directives” but Christine talked me out of it.
I applaud you and Altimeter for making this report accessible.
Two things:
* I think that the eight items are more “best practices” rather than success metrics. There will always be cases where one metric or another will not apply.
* I think that experimenting is essential to testing, measuring, and refining marketing efforts.
I applaud you and Altimeter for making this report accessible.
Two things:
* I think that the eight items are more “best practices” rather than success metrics. There will always be cases where one metric or another will not apply.
* I think that experimenting is essential to testing, measuring, and refining marketing efforts.
Jeremiah, great job!
When I was an analyst at Common Sense Advisory we wrote a report on the maturity of companies when it comes to translation and localization. I was wondering if you have looked at social media in multiple languages. In the localization industry, this is an area where we are trying to figure out what is the best way to go. Would you be interested in talking about it? I am in the Bay area today and tomorrow.
Renato Beninatto
CEO and Chief Instigator
Milengo – Translations for a Working World
http://www.milengo.com
heard this all many times over…where is the new learning
Thank you talsie, I'm open to critiques. It would be helpful if you left some URLs to the sources that are similar, I think it would help others.
heard this all many times over…where is the new learning
heard this all many times over…where is the new learning
Hey Jeremiah
Thanks, as always, for sharing this – looking forward to reading and digesting.
Hey Jeremiah
Thanks, as always, for sharing this – looking forward to reading and digesting.
Hey Jeremiah
Thanks, as always, for sharing this – looking forward to reading and digesting.
Thanks Mark, I do think there are some books that go deeper, but this is a report, we hope to continue to gauge brands' progress.
Thanks Mark, I do think there are some books that go deeper, but this is a report, we hope to continue to gauge brands' progress.
Thank you talsie, I'm open to critiques. It would be helpful if you left some URLs to the sources that are similar, I think it would help others –and me.
Thank you talsie, I'm open to critiques. It would be helpful if you left some URLs to the sources that are similar, I think it would help others –and me.
Thank you Jesse. Regardless of the nomenclature, brands must follow these 8 criteria. Some background news. Originally I was going to call these “8 Directives” but Christine talked me out of it.
Thank you Jesse. Regardless of the nomenclature, brands must follow these 8 criteria. Some background news. Originally I was going to call these “8 Directives” but Christine talked me out of it.
Expect us to do research as Facebook (and other social technologies spreads to other locations –this is just the first in a long series.
Expect us to do research as Facebook (and other social technologies spreads to other locations –this is just the first in a long series.
Hello from your Fresno neighbor! I came across this site quite randomly for work-related reasons and came across your detailed report. After seeing your name and checking out your site, I've confimed we were in fact neighbors! I took piano lessons from your sister's teacher =) It's great to see this web site and your success! Thank you for sharing the report, as well. I found it very insightful and more in depth than many articles/reports that just seem to skim the surface of FB. Best to you and your family!
~Karen Joe (from El Paso Ave.)
It's amazing how you'll never know who you'll run into. Karen, hiya. Let's connect on a private channel. I'm at jeremiah_owyang at yahoo.com
Hello from your Fresno neighbor! I came across this site quite randomly for work-related reasons and came across your detailed report. After seeing your name and checking out your site, I've confimed we were in fact neighbors! I took piano lessons from your sister's teacher =) It's great to see this web site and your success! Thank you for sharing the report, as well. I found it very insightful and more in depth than many articles/reports that just seem to skim the surface of FB. Best to you and your family!
~Karen Joe (from El Paso Ave.)
Hello from your Fresno neighbor! I came across this site quite randomly for work-related reasons and came across your detailed report. After seeing your name and checking out your site, I've confimed we were in fact neighbors! I took piano lessons from your sister's teacher =) It's great to see this web site and your success! Thank you for sharing the report, as well. I found it very insightful and more in depth than many articles/reports that just seem to skim the surface of FB. Best to you and your family!
~Karen Joe (from El Paso Ave.)
[...] driven by humanity and the humanization of brands. Now, Altimeter’s Jeremiah Owyang published 8 success factors that make your Facebook strategy more powerful. Interested on your [...]
Los 8 mandamientos para gestionar una página de fans de facebook [ENG]…
[C&P]Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and th…
[...] Jeremiah Owyang of the Altimeter Group yesterday released a report outlining 8 success criteria for Facebook Page marketing, then “put 30 brands to the test to find out who’s doing it right –and wrong.” The criteria are: [...]
I'm not so surprised that big companies don't adhere to marketing 101 principles. They never really did, so why should they start now (with social media)? For so many, marketing communications falls to the bottom of their priority pile.
we found that companies are 'good' at branding and updating their page a lot, so they actually did a good job at the traditional behaviors.
I'm not so surprised that big companies don't adhere to marketing 101 principles. They never really did, so why should they start now (with social media)? For so many, marketing communications falls to the bottom of their priority pile.
I'm not so surprised that big companies don't adhere to marketing 101 principles. They never really did, so why should they start now (with social media)? For so many, marketing communications falls to the bottom of their priority pile.
[...] found that just under half of the blue-chip brands that they surveyed made proper use of Facebook to develop audience word-of-mouth activity. Successful Facebook campaigns were found to have eight common elements:Clearly set community [...]
[...] Group has just staged a new report that wants to define ‘The 8 success Criteria for Facebook Page Marketing‘. Seriously – the report is not a revolution. Nevertheless it works with quite an [...]
[...] Facebook pages all have the same eight characteristics according to a study just released by the Alimeter Group, but about half of the major brands on Facebook fail to make the most of all Facebook’s [...]
Altimeter Report: The 8 Success Criteria For Facebook Page Marketing…
Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then te…
[...] here to read the [...]
[...] Facebook pages all have the same eight characteristics according to a study just released by the Alimeter Group, but about half of the major brands on Facebook fail to make the most of all Facebook’s [...]
It's amazing how you'll never know who you'll run into. Karen, hiya. Let's connect on a private channel. I'm at jeremiah_owyang at yahoo.com
It's amazing how you'll never know who you'll run into. Karen, hiya. Let's connect on a private channel. I'm at jeremiah_owyang at yahoo.com
we found that companies are 'good' at branding and updating their page a lot, so they actually did a good job at the traditional behaviors.
we found that companies are 'good' at branding and updating their page a lot, so they actually did a good job at the traditional behaviors.
Great stuff. Keep it going!
Great stuff. Keep it going!
Great stuff. Keep it going!
[...] mins ago « Webinar Recording: Impact of Social Technologies to the Analyst Industry View Comments Link – Trackbacks Share and [...]
[...] The 8 Success Criteria For Facebook Page Marketing From the Altimeter Group: Summary of research with 34 vendors, agencies, and experts that yielded 8 success criteria for Facebook page marketing and then tested the maturity of 30 top brands across six industries against these criteria. Criteria included setting community expectations, providing cohesive branding, being up to date, live authenticity, participating in dialog, enabling peer-to-peer interactions, fostering advocacy, and soliciting a call to action. [...]
Great take. Thanks for the share.
Great take. Thanks for the share.
Highlight for me: Jeremiah used a word I did not know and was inspired to look up: “Our heuristic evaluation revealed that brands fell short…”
Heuristic (pronounced /hjʉˈrɪstɨk/, from the Greek “ΕὑÏίσκω” for “find” or “discover”) is an adjective for experience-based techniques that help in problem solving, learning and discovery. Archimedes is said to have shouted “Heureka” (later converted to “Eureka”) after discovering the principle of displacement in his bath
Highlight for me: Jeremiah used a word I did not know and was inspired to look up: “Our heuristic evaluation revealed that brands fell short…”
Heuristic (pronounced /hjʉˈrɪstɨk/, from the Greek “ΕὑÏίσκω” for “find” or “discover”) is an adjective for experience-based techniques that help in problem solving, learning and discovery. Archimedes is said to have shouted “Heureka” (later converted to “Eureka”) after discovering the principle of displacement in his bath
Highlight for me: Jeremiah used a word I did not know and was inspired to look up: “Our heuristic evaluation revealed that brands fell short…”
Heuristic (pronounced /hjʉˈrɪstɨk/, from the Greek “ΕὑÏίσκω” for “find” or “discover”) is an adjective for experience-based techniques that help in problem solving, learning and discovery. Archimedes is said to have shouted “Heureka” (later converted to “Eureka”) after discovering the principle of displacement in his bath
Interesting report, Jeremiah, thanks for posting it — and thanks more generally for your whole open research effort. It's all extremely helpful to the rest of us working on these issues.
I do have a real question about the report, though. You note in your recommendations the importance of focusing on business goals, not just metrics like numbers of fans or “likes.” Of course this makes sense. But the report doesn't give any indication of the business success that your top-rated companies have generated through Facebook. Your eight “success criteria” seem more like good practices based on practical experience from some reputable agencies and consultants. Nothing wrong with that; I trust their judgement. But it's hard to go the next step and say more definitively Pampers or Macy's doing a better job on Facebook than BMW or Cisco when we don't know what business objectives they are trying to accomplish. In fact, you even say that few brands have calls to action related to transactions, never mind actual demonstration of increased sales or other presumed business objectives.
Perhaps a next round of the research will dig into the actual business results companies are generating?
Thanks Rob. This was a heuristic evaluation. We measured, then judged their efforts from the perspective we were actual customers. Our research team spent days looking at each post, comment and counting 'likes' for the entire month of June for each of the 30 companies (we've got the spreadsheets to back). The way to think about this is: if a brand makes their community happy by generating a vibrant place, then then have the option to start generating business impacts (revenue).
We will be tackling that question of revenue+social directly at our conference the riseofsocialcommerce.com in Oct 2010.
Thanks Jeremiah. I'm not questioning the research effort; clearly you guys did some great work here. And I don't doubt the basic conclusion that building a more vibrant community, on Facebook or wherever, is generally helpful. My concern, which admittedly may be overly nit-picking, is making that last leap to a definitive ranking that certain companies are more successful than others when you rightly stress in your recommendations the importance of business metrics, but then don't actually include them in the report. Not sure I can make the October conference, but will definitely look forward to hearing about it either way.
Interesting report, Jeremiah, thanks for posting it — and thanks more generally for your whole open research effort. It's all extremely helpful to the rest of us working on these issues.
I do have a real question about the report, though. You note in your recommendations the importance of focusing on business goals, not just metrics like numbers of fans or “likes.” Of course this makes sense. But the report doesn't give any indication of the business success that your top-rated companies have generated through Facebook. Your eight “success criteria” seem more like good practices based on practical experience from some reputable agencies and consultants. Nothing wrong with that; I trust their judgement. But it's hard to go the next step and say more definitively Pampers or Macy's doing a better job on Facebook than BMW or Cisco when we don't know what business objectives they are trying to accomplish. In fact, you even say that few brands have calls to action related to transactions, never mind actual demonstration of increased sales or other presumed business objectives.
Perhaps a next round of the research will dig into the actual business results companies are generating?
Interesting report, Jeremiah, thanks for posting it — and thanks more generally for your whole open research effort. It's all extremely helpful to the rest of us working on these issues.
I do have a real question about the report, though. You note in your recommendations the importance of focusing on business goals, not just metrics like numbers of fans or “likes.” Of course this makes sense. But the report doesn't give any indication of the business success that your top-rated companies have generated through Facebook. Your eight “success criteria” seem more like good practices based on practical experience from some reputable agencies and consultants. Nothing wrong with that; I trust their judgement. But it's hard to go the next step and say more definitively Pampers or Macy's doing a better job on Facebook than BMW or Cisco when we don't know what business objectives they are trying to accomplish. In fact, you even say that few brands have calls to action related to transactions, never mind actual demonstration of increased sales or other presumed business objectives.
Perhaps a next round of the research will dig into the actual business results companies are generating?
[...] von Jeremiah Owyang hin, der Firmenseiten auf Facebook untersucht hat. Die Studie “8 Faktoren für erfolgreiches Facebook-Marketing” ist sehr aufschlussreich und zeigt, daß auch die Mehrzahl der Firmen Facebook noch [...]
[...] Altimeter Report: The 8 Success Criteria For Facebook Page … [...]
Great Report and very solid methodology.
I also mostly concur with the conclusions.
Congratulations!
Great Report and very solid methodology.
I also mostly concur with the conclusions.
Congratulations!
Great Report and very solid methodology.
I also mostly concur with the conclusions.
Congratulations!
[...] In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. [...]
[...] 8 Success Criteria for Facebook Page Marketing (Altimeter Group) [...]
Thanks Rob. This was a heuristic evaluation. We measured, then judged their efforts from the perspective we were actual customers. Our research team spent days looking at each post, comment and counting 'likes' for the entire month of June for each of the 30 companies (we've got the spreadsheets to back). The way to think about this is: if a brand makes their community happy by generating a vibrant place, then then have the option to start generating business impacts (revenue).
We will be tackling that question of revenue+social directly at our conference the riseofsocialcommerce.com in Oct 2010.
Thanks Rob. This was a heuristic evaluation. We measured, then judged their efforts from the perspective we were actual customers. Our research team spent days looking at each post, comment and counting 'likes' for the entire month of June for each of the 30 companies (we've got the spreadsheets to back). The way to think about this is: if a brand makes their community happy by generating a vibrant place, then then have the option to start generating business impacts (revenue).
We will be tackling that question of revenue+social directly at our conference the riseofsocialcommerce.com in Oct 2010.
[...] Your Facebook Page Following, 5 Tips To Get More Views On YouTube By Communicating With Viewers and The 8 Success Criteria For Facebook Page Marketing. C.f. Facebook Introduces Page to Demonstrate Best Practices for Media Companies and [...]
[...] Altimeter Report: The 8 Success Criteria For Facebook Page Marketing « Web Strategy by Jeremia… – web-strategist.com Report Snapshot (full report embedded below) Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries. Our heuristic evaluation revealed that brands fell short – nearly half of the brands we reviewed (14 out of 30) did not fully leveraged s.. show all text kr8tr: ♺ @jowyang: Please Retweet Altimeter Report (PDF): The 8 Success Criteria For Facebook Page Marketing http://bit.ly/cIFkav Tweet This | Buzz This [...]
What would be valuable is follow-up around the investment required for each “criteria”, and estimated returns. Free Social Media channels like FB can quickly cost a great deal in resources without a scalable return. CFO's will catch-on quickly if marketers can't get a model in place.
That's a great idea. we do have a research report in the works related to that topic.
What would be valuable is follow-up around the investment required for each “criteria”, and estimated returns. Free Social Media channels like FB can quickly cost a great deal in resources without a scalable return. CFO's will catch-on quickly if marketers can't get a model in place.
What would be valuable is follow-up around the investment required for each “criteria”, and estimated returns. Free Social Media channels like FB can quickly cost a great deal in resources without a scalable return. CFO's will catch-on quickly if marketers can't get a model in place.
That's a great idea. we do have a research report in the works related to that topic.
That's a great idea. we do have a research report in the works related to that topic.
Thanks Jeremiah. I'm not questioning the research effort; clearly you guys did some great work here. And I don't doubt the basic conclusion that building a more vibrant community, on Facebook or wherever, is generally helpful. My concern, which admittedly may be overly nit-picking, is making that last leap to a definitive ranking that certain companies are more successful than others when you rightly stress in your recommendations the importance of business metrics, but then don't actually include them in the report. Not sure I can make the October conference, but will definitely look forward to hearing about it either way.
Thanks Jeremiah. I'm not questioning the research effort; clearly you guys did some great work here. And I don't doubt the basic conclusion that building a more vibrant community, on Facebook or wherever, is generally helpful. My concern, which admittedly may be overly nit-picking, is making that last leap to a definitive ranking that certain companies are more successful than others when you rightly stress in your recommendations the importance of business metrics, but then don't actually include them in the report. Not sure I can make the October conference, but will definitely look forward to hearing about it either way.
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[...] (von Falk Hedemann) Die Experten der Altimeter Group haben einen kostenlosen Guide mit 8 Erfolgskriterien für das Facebook Page Marketing erstellt. Der Guide ist das Ergebnis einer Untersuchung, in der die Merkmale der Facebook Auftritte [...]
wow Such a Great News I will Monitor my facebook page with this tool
wow Such a Great News I will Monitor my facebook page with this tool
This is highly useful data to all marketers. I really appreciate you in sharing this valuable information. But when I had an overview on the slide share presentation, I felt there was no deep perception of their achievements using facebook page for marketing! However, I will have a study through it later. Thanks again for sharing!
This is highly useful data to all marketers. I really appreciate you in sharing this valuable information. But when I had an overview on the slide share presentation, I felt there was no deep perception of their achievements using facebook page for marketing! However, I will have a study through it later. Thanks again for sharing!
This is highly useful data to all marketers. I really appreciate you in sharing this valuable information. But when I had an overview on the slide share presentation, I felt there was no deep perception of their achievements using facebook page for marketing! However, I will have a study through it later. Thanks again for sharing!
This is highly useful data to all marketers. I really appreciate you in sharing this valuable information. But when I had an overview on the slide share presentation, I felt there was no deep perception of their achievements using facebook page for marketing! However, I will have a study through it later. Thanks again for sharing!
Thanks very much for this piece of work
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[...] Experten der Altimeter Group haben einen kostenlosen Guide mit 8 Erfolgskriterien für das Facebook Page Marketing erstellt. Der Guide ist das Ergebnis einer Untersuchung, in der die Merkmale der Facebook Auftritte [...]
[...] Experten der Altimeter Group haben einen kostenlosen Guide mit 8 Erfolgskriterien für das Facebook Page Marketing erstellt. Der Guide ist das Ergebnis einer Untersuchung, in der die Merkmale der Facebook Auftritte [...]
Got some good ideas to take away from that. Thanks
Great webinar. This is one of the best discussions on this to date. thanks very much
Great webinar. This is one of the best discussions on this to date. thanks very much
Great webinar. This is one of the best discussions on this to date. thanks very much
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[...] Experten der Altimeter Group haben einen kostenlosen Guide mit 8 Erfolgskriterien für das Facebook Page Marketing erstellt. Quelle: t3n, Falk Hedemann, Jeremiah [...]
[...] Experten der Altimeter Group haben einen kostenlosen Guide mit 8 Erfolgskriterien für das Facebook Page Marketing erstellt. Quelle: t3n, Falk Hedemann, Jeremiah [...]
[...] Web Strategy gaf zichzelf de opdracht om erachter te komen wat nu de ingrediënten zijn om succesvol marketing te bedrijven op Facebook. Uitgebreid onderzoek onder merken en bedrijven die zich bezighouden met online marketing leverde 8 criteria op: [...]
[...] Altimeter Report: The 8 Success Criteria For Facebook Page Marketing [...]
[...] [...]
Could you give examples of the 8 success criteria? 1, 2, 7 & 8 I'm most curious about, because this seems to be very different for each type of brand, very dependent on type of product or market, especially versus a non-profit, or just a personal project (like my thing). Thanks!
We list it out in the report Marissa, do read it closely please.
[...] 4. Altimeter Report: The 8 Success Criteria for Facebook Page Marketing [...]
[...] Altimeter Report: The 8 Success Criteria For Facebook Page Marketing (web-strategist.com) [...]
[...] who work with major brands. Altimeter looked for patterns in the responses, which resulted in the 8 success criteria in regards to Facebook page best practices. The firm I work for, Digital Evolution Group, participated in providing input for this report. [...]
[...] Altimeter Report: The 8 Success Criteria For Facebook Page Marketing « Web Strategy by Jeremiah Owy… (tags: facebook page marketing branding brand-marketing) [...]
I also looking for My Facebook Page Marketing Best information you had given to me
I have just read this Facebook Page Marketing Best information interesting post in slide share i like it very much very useful for me to build brand reputation for my seo firm in the arena of social media marketing.
[...] Source: http://www.web-strategist.com/blog/2010/07/27/altimeter-report-the-8-success-criteria-for-facebook-p... [...]
[...] eivät kuitenkaan ole olleet rivon mammutin tasolla. Sosiaalisen median ykkösanalyytikko Jeremiah Owyang on koonnut firmansa Altimeter groupin kanssa kahdeksan kohdan check-listin. Raportti on [...]
[...] for interesting reading about some brands falling short when put to the test.An article over on Web Stategy by Jeremiah Owyang looks into a report by Altimeter who conducted research and found 8 criteria for [...]
[...] avec le blog de Jeremiah Owyang РJe suis dans le m̻me cas mais avec des volumes [...]
Really good report. Also reminded us of taking a look at our Facebook page again (wasn't our priority recently) and the criteria help a lot when thinking about how to make it better.
Thanks.
[...] Jeremiah Owyang, author of the consistently top-rated blog Web Strategist recently put up a ranking of brands which use Facebook effectively, from an Altimeter research titled ‘The 8 success criteria for Facebook Page Marketing. You can read the full report here. [...]
[...] This is followup data from the Altimeter Report: The 8 Success Criteria For Facebook Page Marketing, you should read this first. [...]
[...] with sharing their locations.  And many companies still can’t even properly manage their current Facebook presences, so how they can be expected to immediately coordinate a feature that brings a [...]
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[...] success criteria and develop a roadmap for Facebook page best practices. Read the complete study on Web Strategist. The 8 Success Criteria For Facebook Page Marketing View more documents from Jeremiah Owyang. [...]
[...] 8 Success Criteria For Facebook Page Marketing Read the original article at web-strategist.com This entry was posted on Tuesday, September 7th, 2010 at 9:04 pm and is filed under Facebook, [...]
[...] a recent report by Jeremiah Owyang of The Altimeter Group, The 8 Success Criteria for Facebook Marketing, the group highlighted the need to set community expectations as a key component for success in [...]
[...] this Jeremiah guy.I like the way he looks at measures of social media performance. His Altimeter report on Facebook is another good report in that vein.It looks at some major brands to see how they, “leverage [...]
[...] we analyse who has the best Facebook Page.It is based on the Altimeter Group’s report on The 8 Success Criteria For Facebook Page Marketing.This report looks at some major brands to see how they, “leverage social features to activate [...]
[...] [...]
[...] The 8 Success Criteria For Facebook Page Marketing Read the original article at web-strategist.com [...]
Setting a tone and monitoring it is important.
[...] Jeremiah Owyang, author of the consistently top-rated blog Web Strategist recently put up a ranking of brands which use Facebook effectively, from an Altimeter research titled ‘The 8 success criteria for Facebook Page Marketing. You can read the full report here. [...]
[...] give up legacy behaviors of direct marketing, advertising, and spewing content in all channels. Â Brands must follow the 8 Success Criteria of Facebook page marketing –or risk an ineffective investment or worse yet, brand backlash. Â Vendor Set: Â Much of [...]
[...] give up legacy behaviors of direct marketing, advertising, and spewing content in all channels. Â Brands must follow the 8 Success Criteria of Facebook page marketing –or risk an ineffective investment or worse yet, brand backlash. Â Vendor Set: Much of these [...]
[...] werd ik bij het lezen van dit onderzoek naar de kwaliteit van inzet van Facebook door 25 Amerikaanse merken. Het is één van de weinige modellen die je in staat stelt een audit te doen op je inzet van in [...]
[...] The 8 Success Criteria For Facebook Page Marketing [...]
[...] 8 Success Criteria for Facebook Page, supplementary data. [...]
[...] helps raise $950,000 Brands ‘Like’ Facebook Ads: 3 Case Studies Altimeter Report: The 8 Success Criteria For Facebook Page Marketing Visit Britain Case study from Facebook [...]
[...] Altimeter Report: The 8 Success Criteria For Facebook Page Marketing « Web Strategy by Jeremiah Owy… Altimeter Report: The 8 Success Criteria For Facebook Page Marketing http://t.co/trb0e5r (tags: via:packrati.us) [...]